Terms of Service

MicroCRM Last updated: 27 February 2026

1. Introduction

These terms govern your use of MicroCRM ("the Service"), operated by Dead Level Ltd ("we", "us", "our"). By creating an account or using the Service, you agree to these terms.

2. The Service

MicroCRM is a lead tracking and CRM platform designed for digital marketing agencies and consultancies. The Service captures tracking parameters from your website forms (including Google Click IDs), tracks leads through sales stages, and facilitates uploading offline conversion data to Google Ads.

3. Account Registration

To use MicroCRM, you must create an account with accurate information. You are responsible for maintaining the security of your account credentials and for all activity under your account. You must be at least 18 years old to use the Service.

4. Subscriptions and Payment

Payments are processed by Paddle.com Market Limited ("Paddle"), who acts as our Merchant of Record. When you subscribe, you are purchasing from Paddle, and their terms apply to the transaction. Paddle handles all billing, currency conversion, and tax collection.

Subscriptions renew automatically at the end of each billing period unless cancelled. You can cancel at any time through your account settings or by contacting Paddle directly.

5. What You Can Expect From Us

We will:

  • Provide lead tracking and CRM functionality as described
  • Facilitate offline conversion uploads to Google Ads via the Google Ads API
  • Make reasonable efforts to keep the Service available and functioning
  • Protect your data in accordance with our Privacy Policy
  • Not access or use your CRM data for any purpose other than providing the Service

6. Your Data and Responsibilities

You own your CRM data. All lead information, tracking data, and conversion records you store in MicroCRM belong to you.

You are responsible for:

  • Ensuring you have lawful grounds to collect and store the personal data of your leads and customers
  • Complying with applicable data protection laws (including UK GDPR, EU GDPR, and any other relevant legislation) in relation to the data you store in MicroCRM
  • Obtaining any necessary consents from individuals whose data you process through the Service
  • The accuracy of data you upload to Google Ads via the Service

We provide tools to help you manage data (export, deletion, etc.) but compliance with data protection obligations for your CRM data remains your responsibility.

7. Google Ads Integration

The Google Ads integration is provided via the Google Ads API. By connecting your Google Ads account, you authorise us to access your account data for the purposes of uploading conversion data and retrieving campaign performance metrics.

You must have appropriate permissions on the Google Ads account you connect. We are not responsible for any consequences of conversion data uploads to your Google Ads account, including changes to bidding or campaign performance.

You can disconnect your Google Ads account at any time.

8. Acceptable Use

You agree not to:

  • Share your account credentials with unauthorised individuals
  • Store data in MicroCRM that you do not have lawful grounds to process
  • Attempt to reverse-engineer, copy, or extract our systems or code
  • Use the Service to send unsolicited communications or spam
  • Interfere with or disrupt the Service
  • Use the Service for any illegal purpose
  • Exceed any usage limits associated with your subscription plan

9. Intellectual Property

The Service, including its code, interface, and branding, is owned by Dead Level Ltd. Your subscription grants you a personal, non-transferable licence to use the Service for your business purposes.

10. Service Availability

We aim to keep MicroCRM available at all times but cannot guarantee uninterrupted access. We may need to temporarily suspend the Service for maintenance, updates, or circumstances beyond our control. We will provide reasonable notice where possible.

We are not responsible for any issues arising from third-party service outages (including Google Ads API downtime).

11. Data Export

You can export your CRM data at any time in standard formats. We recommend regular exports as part of your own data management practices.

12. Liability

To the maximum extent permitted by law:

  • The Service is provided "as is" without warranties of any kind
  • We are not liable for any indirect, incidental, or consequential damages arising from your use of the Service, including but not limited to lost revenue, data loss, or changes to Google Ads campaign performance resulting from conversion uploads
  • Our total liability to you shall not exceed the amount you have paid for the Service in the 12 months preceding the claim

Nothing in these terms limits our liability for death or personal injury caused by our negligence, fraud, or any other liability that cannot be excluded by law.

13. Termination

You may cancel your subscription and close your account at any time. We may suspend or terminate your account if you breach these terms, with notice where reasonably possible.

Upon termination, your right to use the Service ends. You will have 30 days to export your data before it is permanently deleted.

14. Changes to These Terms

We may update these terms from time to time. We will notify you of material changes via email or in-app notification at least 14 days before they take effect. Continued use after changes take effect constitutes acceptance.

15. Governing Law

These terms are governed by the laws of England and Wales. Any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.

16. Contact

For questions about these terms, contact us at support@thd.agency.